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Coppafeel #brahijack

Lepel  lingerie brand have signed up to support CoppaFeel!’s #BraHijack campaign. Lepel will introduce a sew-in label carrying a breast-checking reminder, along with an educational swing ticket, into all its Autumn Winter 2014 ranges,

#BraHijack is an ongoing campaign to educate people on the importance of checking their breasts regularly and knowing the signs and symptoms of breast cancer, and so this little brain child of two sisters in the UK was born.  A reminder to breast check tag will be sewn beside the brands label on bras ingenious!

Curvy Kate was the first to get on board and they will be introducing it for spring/summer ’14.  We think this is a fab idea because we all look at clothing labels especially bra labels, you are not only looking for a back size you are looking for the correct cup size so if anything a women must study that label for just a little longer

We say to the Hallenga sisters well done you, if hijacking all bras will make women more aware of their own breasts you have our support.coppafeel

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